Driving Sales Through High-Impact Dimensional Mail

Driving Sales Through High Impact Dimensional Mail

Client

A leading provider of IT resilience services with 45 data and recovery locations worldwide.

Challenge

The client needed an innovative way to drive sales growth by engaging high-value prospects. Sales leaders sought a high-impact, personal approach to distinguish their place in the market.

Solution

Strata created a multi-touch campaign, overseeing the design, manufacture, distribution, and precision tracking of dimensional mailers to 26,000 cold prospects across North America and the European Union. The campaign used an in-demand, high-value premium item as an incentive to schedule a meeting. PURLs (personalized URLs) were used for trackable, digital engagement, and led respondents to a custom-built landing page with a meeting request form and related content.

Results

The campaign yielded 5,200 PURL responses – a 20% response rate – and generated 837 meeting requests, 277 sales-qualified leads, and $19.5 million in the sales pipeline.

Looking For A Similar Solution

Contact Us
CONTACT US

Let’s Make Smart Happen Together

Now that you’ve perused our marketing case studies, are you ready to put our people, processes, and technology to work for you to create smart and effective marketing? Click below to get in touch and improve your marketing campaigns and communications

Get In Touch