Streamlined and Centralized Campaign Execution

Streamlined and Centralized Campaign Execution

Client

A national grocery retailer that operates under 19 banners and with more than 3,000 stores.

Challenge

Marketing executives were tasked with centralizing and improving loyalty-focused direct mail programs being initiated at the store level. They needed a streamlined process across multiple locations that would enhance their data-driven campaign and content strategies, leverage known/learned best practices, and maintain local store identity.

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