Custom Solution Streamlines Campaign Execution and Implements Corporate Strategies at Local/Regional Levels
Client
A national grocery retailer with more than 3,000 stores that operate under 19 banners.
Challenge
Marketing executives were tasked with centralizing and improving loyalty-focused direct mail programs being initiated at the store level. They needed a streamlined process across multiple locations that would enhance their data-driven campaign and content strategies, leverage known/learned best practices, and maintain local store identity.
Solution
Strata utilized its skill set in software development and data-driven direct mail to build a cloud-based solution that automated the entire creation and fulfillment process through one dedicated client team. Automated backend data exchange of final mail lists and corresponding coupon tags allowed for instantaneous measurement of program performance and best practice execution.
Results
With Strata’s solution, the retail giant has created a more relevant, personalized customer experience, accelerated response to local conditions, reduced resource allocation and decreased direct mail costs by 25%.