Streamlined and Centralized Campaign Execution

Streamlined and Centralized Campaign Execution

Client

A national grocery retailer that operates under 19 banners and with more than 3,000 stores.

Challenge

Marketing executives were tasked with centralizing and improving loyalty-focused direct mail programs being initiated at the store level. They needed a streamlined process across multiple locations that would enhance their data-driven campaign and content strategies, leverage known/learned best practices, and maintain local store identity.

Solution

Strata utilized its skill set in software development and data-driven direct mail to build a cloud-based solution that automated the entire creation and fulfillment process through one dedicated client team. Automated backend data exchange of final mail lists and corresponding coupon tags allowed for instantaneous measurement of program performance and best practice execution.

Results

With Strata’s solution, the retail giant has created a more relevant, personalized customer experience, accelerated response to local conditions, reduced resource allocation and decreased direct mail costs by 25%.

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