White Papers and Case Studies: The Strata Company Resource Center

Welcome to our Resource Center. Here you will find comprehensive white papers that will give you the information you need to learn how to succeed in a digital world. This is also where we share real-world examples of how we are helping other companies apply smart solutions to their business challenges.


			Automating Marketing Print Processes – Web-to-Print versus Custom Web Portal Organizations looking at web platforms to improve productivity, reduce turnaround time, and maintain brand consistency in their marketing communications have a range of systems from which to choose. Strata recounts the distinctions between off-the-shelf and custom platforms, and leverages their custom web portal expertise to guide you in the decision making process.



			Examining the Benefits of a Customized Web Portal Through an in-depth look at how two companies in very different industries—one in food services and one in healthcare—solved a specific problem and gained additional benefits by using customized web portals, you’ll quickly learn that custom portals are the smart solution for common business situations.



			Web Portals and Marketing – Achieving Marketing Excellence with Custom Web Portals Marketing web portals that enhance productivity and efficiency are considered the ultimate competitive weapons to enable companies to operate with speed, agility and accuracy, by automating processes. Web portals boast the unique and powerful combination of virtually limitless possibilities for immediate and quantifiable benefits.



			Web Portals and Marketing and Organizations Processes Custom web solutions can lower costs, flatten organizations, and do more with less. Both marketing and organizational benefits are gained when custom web portals are used to implement broad strategic initiatives; improve coordination with business partners, suppliers, and customers; tailor information and services to the end user; and bring collaboration among even the most widely dispersed teams of employees. The solutions are limited only by the goals and visions of the company.


			From Complex and Confusing to Simple and Streamlined: A Web Portal Makes Business Processes Painless for a Large Food Distributor One of the nation’s largest food service providers faced a complex business environment that required changing menu choices and pricing, brand consistency, and complicated approval processes. Strata seamlessly executed a robust web portal that streamlined their processes and met their complex and growing needs.



			Growing Without the Growing Pains: A Web Portal Helps a Home Healthcare Provider Take its Business to the Next Level A leading home health care company was growing at a rapid pace and could no longer keep up with the demands of the business through their very manual process. Strata’s web portal solution automated the complex coordination of collateral materials and provided an online system for ordering, tracking and delivering an attractive, high quality package and materials.



			Filling the Patient Pipeline on a Budget: Using Your Data and Niche Strategies to Compete with Mass Media A Providence, Oregon hospital was outspent 3 :1 by its competitor and battled to maintain its market share. Strata helped to identify the key drivers of profitable patient relationships and developed direct marketing and consumer engagement/retention strategies that maximized the impact of their marketing budget.



			Generating Revenue for Specialty Services: A Focused Approach Delivers Big Returns A pediatric hospital in downtown Dayton, Ohio, called on Strata in 2006 to develop a targeted acquisition marketing program to achieve incremental patient volume. Strata in turn used their creative talents, strategic minds, and tactical “best practices” from their client base to solve the hospital’s problems and begin driving new patients through their doors.



			Recession Proofing Your Business: Targeted Direct Mail Helps a Grocery Chain Succeed During Tough Times In tough economic times, budget-minded consumers actively seek better value for their food purchases and products on sale. One of the nation’s most prominent grocery retails found itself competing with large discount club stores. This retailer teamed with Strata to reinvigorate its customer base and to replace the customers that they may be losing by bringing in new faces and making them loyal customers.



			New Movers Mean New Revenue: Delivering Loyal Customers to Casual Dining Restaurants In 2007, a multi-unit franchisee of large casual dining restaurant called on Strata to bring in new faces and keep them coming back. Strata created and executed a direct mail marketing campaign designed to target prospects and turn them into first-time and then loyal customers to build loyalty and realize lifetime value.