Boosting patient acquisition, marketing efficiency and effectiveness for hospitals and health systems
For over twenty years Strata Company has helped the nation’s leading hospitals and healthcare systems strengthen their position in the community, grow their patient base and accelerate revenue. With our strategic, tactical and technical expertise Strata operates as an extension of your marketing team, providing tools, services and solutions that help you execute on more initiatives and improve the overall effectiveness of your marketing.
Data-driven Marketing Programs for Healthcare
Strata’s targeted, turn-key healthcare marketing programs are designed to drive new patients through the door, increase physician referrals and keep patients returning. Through a strategic, data-driven marketing approach you will be able to immediately connect with new movers to your area, reconnect with lapsed patients, and build stronger connections with your community.
If you are in need of individual or stand-alone services Strata Company offers in-house support in everything from email marketing, content marketing, graphic design and landing pages to printing, mail and marketing fulfillment services.
Cloud-based Marketing and Brand Management Solutions
But it doesn’t stop at healthcare marketing programs and marketing support services. Strata develops web-based applications that allow marketing teams to easily access brand assets and marketing resources, customize collateral and streamline a number of key marketing processes. With Strata’s flexible marketing resource management cloud applications marketing executives gain greater control of their brand, ensuring quality, consistency and compliance.
The most comprehensive of all of these solutions, MarCom On Demand, provides hospitals and health care systems with a single, convenient web-based solution for centrally managing digital assets, marketing collateral and inventory. Whether it’s marketing managers or an office administrator at a satellite location, users you authorize will have easy access to physician photos, hospital logos, branded corporate materials and more – allowing your entire marketing efforts to be executed with greater ease and efficiency.
Healthcare marketing services include:
- Physician referral program marketing
- Service line marketing
- New mover marketing programs
- New and expectant mom campaigns
- Patient acquisition and retention
- Lapsed patient initiatives
- Digital Asset Management (DAM)
- Marketing Asset Management (MAM)
Looking for ways to improve the performance and effectiveness of your healthcare marketing initiatives? Contact Strata Company today to find out how we can help.