Variable Data Project Draws on Strata’s Data, Print and Fulfillment Expertise
Plymouth Meeting, PA (December 19th, 2016) – Renowned Philadelphia-based Temple University has entrusted Strata Company to oversee fulfillment of 30,000 personalized Student Acceptance packets – an extensive project that includes multiple inserts and precision in data personalization.
Recognizing the importance of building rapport with new students through personalized rather than generic acceptance packets, Temple sought a partner with variable data expertise. The University has had a long-standing relationship with the Movad Corporation, a Bensalem-based print production company acquired by Strata Company earlier in 2016. Previously, Movad’s work for Temple University centered on direct mail fundraising programs, but the Strata acquisition affords extended capabilities in terms of variable data printing, kitting and fulfillment. The University knew it could rely on Strata to ensure that complex bits of personalized data would be accurately populated in the packets.
Some of the tactical specifications of the marketing fulfillment project include:
- Variable data and personalized printing via a daily automated data feed
- Kitting services, which includes precision glue dot and manual assembly of materials
- Shipping, storage and warehousing for all materials included in the packets
Mark Frisina, Vice President at Strata Company, notes, “We are pleased to have earned the opportunity to grow our relationship with Temple University. By providing these expanded and specialized services, they will be able to properly personalize the correspondence, meet strict turn-times and benefit from measurable cost-savings.”
“Temple University is a highly-respected institution, and we are proud to serve them in building trust with new students and supporting their brand,” adds Jeff Sammak, President and Founder of Strata Company, “We are confident Temple University will be pleased with the quality and integrity of our work and people. We look forward to leveraging our expertise to help Temple reach new heights.”
About Strata Company
Strata Company provides marketing, communications and technology solutions that enable companies to increase effectiveness and revenue for their business. By leveraging industry expertise and relevant technologies, we deliver solutions that resolve process, execution and logistics challenges for our clients. Our specialties include cloud-based marketing and communications management solutions, data-driven marketing, and full service production services. For more than 20 years top performing companies have chosen Strata for complete turnkey solutions and individualized services that help them save time, money and resources – enabling their success in an increasingly competitive and ever-changing business landscape.