Attendees can get a hands-on look at MarCom On Demand, customer communications management tools, and other workflow automation offerings at Booth #806
Plymouth Meeting, PA (March 20, 2017) — Strata Company is proud to announce its third year of sponsorship and attendance at the annual MarTech Conference. This year’s conference is being held in San Francisco from May 9 to 11. Now in its fourth year, the MarTech conference has again doubled in size from the previous year with 2,500+ attendees expected.
Programmed by Scott Brinker (@sbrinker), a pioneer in the use of marketing software and editor of chiefmartec.com, MarTech educates senior level marketing and technology professionals on how to leverage the evolving martech stack to drive digital transformation in their own organizations.
The growth of this event mirrors the dizzying pace at which marketing technology is evolving. A profusion of vendors have entered the space, and according to a recent report from Walter Sands Communications, companies are beginning to allocate more dollars and resources toward adopting martech,. This report also notes that as businesses embrace martech, demand is growing for best-of-breed solutions suited to individual needs rather than rigid off-the-shelf packages.
Strata is pleased to be showcasing solutions in line with this theme. “Our core belief is that developing systems from a client-centric approach is tantamount to success,” says Jeff Sammak, Strata Company Founder and President. “Strata has and always will be dedicated to offering systems that align to business-specific needs and requirements. This can take the form of semi-customizable or fully custom-built systems. At the end of the day, it’s not about how the system is structured. It’s about delivering a solution that will solve core process issues and deliver the greatest return on investment.”
Visitors to Strata’s Booth #806 will see demonstrations of our most popular marketing and communications solutions, which help our clients overcome process, execution and logistics challenges through the smart application of technology.
Strata will highlight these solutions at the conference:
- MarCom On Demand, Strata’s cloud-based marketing resource management solution. This scalable tool enables users to modify and produce static and customizable content simply and efficiently. Features include digital asset management, direct mail campaign execution, vendor and inventory management and more. Ideal for distributed marketing organizations, this solution fosters brand compliance and content relevance, reduces costs and increases efficiency.
- Customer Communications Management tools, which allow organizations to generate complex correspondence in an automated workflow. These tools eliminate the need for manual processes and IT involvement. Data-driven, compliant communications are produced instantaneously instead of running days or weeks behind schedule – solving not only a customer experience issue, but also potential compliance violations in highly regulated industries.
- Custom Solutions for Marketing Resource Management (MRM), Digital Asset Management (DAM), process automation, web2print, e-commerce and more. Strata collaborates with clients to tailor solutions to specific business needs. The result is streamlined, automated and improved business processes – and seamless integration with existing infrastructures.
“It’s clear that agile, scalable technology solutions are crucial to maintaining a competitive edge,” Sammak says. “Strata is proud to be part of the changing martech landscape, and we look forward to meeting other attendees this year to talk about parallel challenges.”
About Strata Company
Strata Company provides marketing, communications and technology solutions that enable companies to increase effectiveness and revenue for their business. By leveraging industry expertise and relevant technologies, we deliver solutions that resolve process, execution and logistics challenges for our clients. Our specialties include cloud-based marketing and communications management solutions, data-driven marketing, and full service production services. For more than 20 years top performing companies have chosen Strata for complete turnkey solutions and individualized services that help them save time, money and resources – enabling their success in an increasingly competitive and ever-changing business landscape.