Latest Enhancements Make Marketing Content Customization Faster and Easier
For Immediate Release
April 14, 2017
Katrina Denk, Director of Marketing
Data, Proofing and Image Selection Improvements are at the Core of Strata’s Latest Release
Plymouth Meeting, PA (April 14, 2017) — Strata Company, a leading innovator in marcom workflow automation solutions, today announced its latest release of MarCom On Demand. MarCom On Demand is Strata’s flagship marketing resource management system, providing midsize and large businesses with an easy, efficient way to expedite campaign execution, customize marketing materials and gain greater control of their brand.
Highlights of the April 2017 MarCom On Demand release include the ability to upload lists, perform in-system data proofs, and select images for templated content more easily.
Enhancements in the latest release include:
Upload Lists for Immediate Data Proofing
Users can now upload lists to the system and connect the data directly to variable content. This enhancement allows data to populate into a direct mail piece or similar variable data content of their choosing. Users will no longer have to submit lists separately and wait for data proofs to be sent back for their review. With this latest release, they can connect a list directly to their chosen creative, immediately generate a data proof for review, and submit approvals in the same step – all within the application.
Select Images via a Gallery View
Selecting the right image for marketing content has become easier with the latest release of MarCom On Demand. Previously, users would use a drop-down menu to select images to populate into variable content. However, unless images were given clear, specific names, a user could not immediately tell what image would be the best fit for their needs. Now, users can view thumbnails via a gallery view of images available for the content. The images are housed in the digital asset management area of the system, but users do not need to navigate to it for viewing. Now, selecting the right image can be done in one step, rather than two or more.
“The latest release of MarCom On Demand represents our ongoing focus on making content creation and customization easier and faster,” says VP of IT, Mike Walsh. “With these latest enhancements, users can save minutes in their day – an increasing priority in the ever-faster-moving world of marketing.”
About MarCom On Demand
MarCom On Demand offers organizations a powerfully simple way to manage their brand and optimize marketing effectiveness. Its core features include digital asset management, content customization, a resource library, tracking and reporting. With MarCom On Demand, corporate marketing maintains control of their brand while local marketers and authorized customer-facing teams have easy, immediate access to the materials they need. MarCom On Demand users cite it as one of the best marketing resource management solutions for its balance of comprehensive features in a user-friendly, straightforward interface. Learn more about MarCom On Demand.
About Strata Company
Strata Company provides marketing, communications and technology solutions that enable companies to increase efficiency, effectiveness and revenue. By leveraging industry expertise and relevant technologies, we deliver solutions that resolve process, execution and logistics challenges for our clients. Our specialties include cloud-based marketing and communications management solutions, data-driven marketing, and full service execution services. Contact us to learn how Strata can help.