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| Patient Optimization |
In this time of new health reform, CRM is more than a marketing initiative – it is about preventing disease and making sure patients maintain their health. This new approach generates revenue for diagnostic services and primary care, while reducing the cost burden on hospitals.
A well-designed patient optimization program influences people to take short-term actions, such as preventative screenings, that produce long-term benefits. The results are improved patient health and profitable, incremental revenue for the hospital.
This example was aimed at motivating lapsed patients to maintain regular contact with their doctor. |
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Lapsed Patient Program
For a community health system in the Northwest, the goal was to encourage "overdue" patients to make an appointment with their doctor to undergo their preventative health screenings.
Lapsed patients who have not been to the doctor in 2+ years received a personalized letter with health screening card, serving as a reminder to see their doctor regularly. This patient outreach targeted 1,489 individuals, which yielded 112 appointments or 7.5% conversation rate. The financial impact was approximately $40,000 in incremental revenue for the medical group and approximately $210,000 in downstream revenue to the hospital. This ongoing program is expected to convert even more lucrative revenue for the hospital downstream.
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© 2012, Strata Company. All Rights Reserved.
"StrataTracks" and "StrataPort" are service marks of Strata Company.
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