For every client we serve, we always begin with the end in mind: generating incremental patient growth and measuring it. To do this effectively, all our calls-to-action are designed to drive traffic to touch points that enable our clients to garner relationships and convert them into lifelong patients. Such touch points are call centers, web/online, and reply cards. We integrate our campaigns accordingly so that we not only spur response for physician appointment requests and class registration, but measure the step-by-step progression that ultimately converts responses into true patients. Patient conversion is the main goal we focus on when it comes to marketing healthcare.