MARKETING
SERVICES
Marketing
Planning
From competitive analysis and market assessment to project
planning, The Strata Companies get involved in
every element of market planning. Based on your corporate
objectives, we will formulate a marketing plan that defines
the best mix of marketing activities to correctly position
your products and services.
Market
Research
We help companies conduct qualitative research using surveys,
traditional research methods, the Internet and personal
interviews. On a selective basis, we hire telemarketing
professionals to conduct phone interviews or gather key
contact information.
Copywriting
To address our client’s specialized project needs,
The Strata Companies utilize only professional
copywriters with direct experience in your specific industry.
Media
Planning & Buying
Once an ad is produced, we can get it heard, viewed or
seen. The Strata Companies utilizes the top media
firms in the country to assure that our client’s
print or broadcast advertising is effective.
Public
Relations
We are well connected with the media and can get your
company the right press coverage for your products and
services. Our range of PR services include media list
development, press releases, technical articles, case
histories, trade show press kits, editorial tours and
newsletters.
Event
Planning
Details. Details. Details. The Strata Companies
can take care of them all so that your event comes off
seamlessly. Our experience in event planning includes
trade shows, sales events, seminars and client open houses.
"Your
campaign is only as good as your list"
Data
Services
The above adage is highly regarded by the marketing community.
The Strata Companies can provide high quality data
services for direct mail or email campaigns, new sales
leads or cleaning up your old database.
Whether
you require a mass marketing campaign or a personalized
mail or email campaign using variable data, our data group
will discuss your needs and identify the customer target
that will provide the greatest return.
Data
Services group provides:
• List buying &
creation
•
Lead
& data collection
•
Variable data production
•
Database management
•
Fulfillment & warehousing
