Direct Marketing Support to Help You Track, Refine and Improve
In today’s rapidly changing business and technology climate, there’s much more to successful direct marketing than sending email blasts and more creative direct mailers.
The Stratatize™ Method
Strata Company utilizes a holistic, data-driven marketing approach to deliver powerful, dynamic turn-key programs. It’s what we call the Stratatize method. By combining the best aspects of strategy, creative, technology and analytics, our programs produce some of the highest response rates and ROI in the industry.
Data That Drives More Personal Interactions
Strata’s multi-decade experience and deep roots in intelligence-driven direct marketing create more personalized experiences with your target audience. Congruent with our strategic and tactical expertise, we help you capitalize on customer behavior, leverage big and little data and master targeting and segmentation.
Through the smart application of data, tactics and digital tools these programs generate immediate results and support long-term strategies.
Our data-driven marketing practices and direct marketing support services that are centered on:
- Effectively collecting and connecting data for improved targeting and segmentation
- Compelling creative that resonates with your target audience and inspires them to act
- Smart technologies for tracking response, collecting new data and producing robust reports
- Monitoring response and ongoing analysis to ensure continual positive performance
- Gaining new insights into customer behavior and informing future marketing activities
Track, Refine and Improve
When you choose Strata Company for direct marketing support, you benefit not only from strategic expertise and high quality deliverables, but from our proprietary technology platform StrataTracks. StrataTracks is the foundation for capturing response and collecting data that enables you to quickly follow-up with respondents, gain a deeper understanding of your market and help you develop new campaigns.
With the comprehensive reports it produces you can view the data that matters to you most, at every level and in the clearest terms. Strata’s team of experts will guide you in examining every relevant component of your campaign, deliver suggestions on how to best utilize the new data collected and develop a list of recommendations so that your program continues to exceed your expectations.
For Marketers, by Marketers
As marketers ourselves, we understand the pressures of a rapidly changing marketing landscape and have the depth of knowledge and expertise essential to helping you meet your objectives with even greater rates of success. We can Stratatize with you to build direct marketing programs around your pre-defined strategy, offer individual support services or help you uncover and implement new approaches to solve critical business and marketing challenges.
Contact Strata Company to learn how our direct marketing team can help you increase engagement, response and revenue.