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Strata Company
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Direct and Data-Driven Marketing
• Direct Marketing
   Data-Driven Marketing
   New Mover and
Milestone Marketing
   Portal-Driven Direct Mail
   Loyalty Campaign
   Email Marketing
   Data Management
and Acquisition
   Analytics
• Healthcare Marketing
Marketing Workflow
Automation
Creative and Production
Loyalty Campaign
This Strata-designed loyalty program was aimed at motivating lapsed customers to maintain regular contact with their medical professional.

Our loyalty programs deepen customer relationships and increase revenue.

Attracting 'New' Loyalty Customers
For a community hospital in the Northwest, the goal was to encourage "overdue" patients to make an appointment with their doctor to undergo preventative health screenings.

Lapsed patients, who had not been to the doctor in 2+ years, received a personalized letter with health screening card as a prompt to see their doctor regularly. The results generated 115 appointments to date and an estimated $210,000 in revenue. This ongoing program is expected to generate even greater revenue for the hospital downstream.

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