With Strata eBRCs the recipient now has a second, better way to respond – online – in addition to filling out the reply card and mailing it back. When the recipient chooses to respond electronically, data about that person is accessed faster for fulfillment, analysis, and future action.

Electronic transmission of data encourages and creates an immediate two-way dialogue between client and customer, increasing the chance that the customer will explore the site he or she has been directed to.

When Strata eBRCs are combined with traditional business reply cards, a 25% higher response rate is achieved.