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For Immediate Release
October 12, 2011
Kurt Wagner
Strata Company
610-941-6100
kwagner@gostrata.com
Strata Company Announces the Launch of StrataTargetsTM for Grocers, an Integrated Marketing Solution
Strata Company has launched StrataTargets, giving grocers access to multi-channel marketing programs for the cost of a traditional direct mail campaign
Plymouth Meeting, PA. (September 12, 2011) — Strata Company of Plymouth Meeting, PA. recently launched a new integrated marketing program, StrataTargets for Grocers. StrataTargets is a marketing program built exclusively for the grocery industry. It targets new movers and new customers in a grocery store's market area, utilizing a combination of direct marketing, digital marketing and couponing to attract and retain new shoppers.
In today's retail grocery environment heavy competition for new customers requires marketing programs that both acquire profitable customers and create customer loyalty. Adding to the complexity, marketers need to enlist varied channels of communication to reach potential customers. StrataTargets overcomes the difficulties in creating and coordinating the various aspects of an integrated marketing program. The "all-in-one" solution provides:
- Result-orientated strategy
- Automated platform
- Multi-channels include: direct mail, web, mobile, email and couponing
- On-going program support
- ROI reporting
"For about the same cost as a traditional direct mail campaign, StrataTargets adds elements of email, web, and mobile to form a powerful and cohesive campaign. The platform allows grocers to tie in their social media and get accurate measurement of program ROI," said company President Jeff Sammak.
According to Mark Frisina, Vice President of Sales, "We are excited to bring such an advanced yet simple marketing solution to our grocer clients. The fact that StrataTargets is a turnkey program that requires minimum resources from the grocer yet includes such powerful features makes this an easy marketing decision for our clients."
For more information on StrataTargets, visit http://www.stratatargets.com.
About Strata Company
Strata Company, located in Plymouth Meeting, PA., provides strategic marketing, creative development, and Marketing Workflow Automation solutions through StrataPort®. Since 1993 Strata has utilized technology-driven marketing solutions that help clients from Fortune 500 companies to small/mid-size businesses grow profitably. For more information, visit http://www.gostrata.com.
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