Often a client's CRM effort alone is not enough to fill the pipeline that leads to growth. There are three important areas where Strata can help you get over the top in augmenting your data.

The first involves managing your data better. Good CRM systems are great at collecting important information on customers, but how you organize that data and what you do with it is another area. That's where Strata excels. Our IT staff is experienced in integrating with data from CRM sources and purposing it for effective marketing. Our strategic staff develops and deploys the ideas and programs that produce actionable behavior to convert opportunities into customers.

The second is new prospect data, a cornerstone for long-term growth. We are experts at locating and acquiring data for your target audience and compiling records from source data.

Finally, we build interactive content management systems and micro sites that are part of an overall strategy of attracting and capturing new prospect information.